This week, ProSiebenSat.1 Media SE is launching its new campaign to attract digital talent: “Claim new Grounds”. The aim is to open up new areas and to attract new target groups into the its Digital Entertainment and Digital Ventures & Commerce (Young) Professionals divisions. In particular, the company is aiming to move ahead of its competitors, Amazon and Zalando. We were able to advise P7S1 on the communication strategies of its new company and provide media management support. We’d also like to take this opportunity to thank the friendly, competent Employer Branding Team for the delicious cupcakes at the start of the campaign:)