A truly successful start to the second decade of the international Formula Student Germany. design competition, sponsored by the Verein Deutscher Ingenieure e.V. (Association of German Engineers). Ever year since 2006, student teams from all over the world have met at the Hockenheimring to compete with each other in eight modern motor sports disciplines. This year, the event focussed on the topics of mobility, electrification and digitisation, plus, for the first time, driverless concepts. The 73 FSG and 38 FSE (Electric) teams, sometimes consisting of up to 80 students, were supported by a large number of companies from the automobile and vehicle supplier industries.

We were able to support our customers MAN and Porsche and take over not only the stand concepts but also the storytelling for the world’s leading commercial goods manufacturer. At over 40%, the freshly launched Instagram channel was the “engagement queen” and, together with a gamification approach on Facebook, formed the heart of our communication. We were particularly delighted, of course, with target group feedback such as “I don’t care about the competition, I want a job with you. How does it look?”:)

For all of you who are interested in the case history as a whole – we’d love to get together with you >

If you’d like to read more – as an exclusive Country Partner of Brett Minchington and his Employer Branding College, the MAN case is featured in Brett’s new book, “Employer Brand Excellence – A Case Study Approach Volume II” highlighting 24 Employer Branding Best Practices from all over the world.