To understand students as a target group even better and to align our campaigns effectively, we carried out a “Student Mobile Usage” analysis in cooperation with adsquare. This was based on 3.3 million localised, anonymous sets of data from young people regularly at universities. You’ll find the results of the analysis (over a period of four weeks) here in an aggregated info graphic.

For our Head of Digital, Adrian Knoll, the collaboration with adsquare was an important strategic step: “Anyone who succeeds today in appealing to their target group at the right time in the right place in the right mind-set on the most personal of all user devices can position his company decisively and specifically address potential employees. adsquare offers us the necessary data for this and the insights we need to run effective campaigns.”