I heard it through
I heard
it through
the grapevine
Your employer branding agency
– Employer branding and HR marketing from a single source
For over twenty years, grapevine has been supporting companies of all sizes and from all sectors in the areas of employer branding and HR marketing to strengthen their attractiveness as an employer in the labor market among the relevant target groups and to attract the most suitable employees in the short term and retain them in the long term. We have already implemented over 300 recruiting and employer branding campaigns and are involved in filling well over 25,000 positions each year across a wide range of professions and career levels.
Our employer branding measures are developed individually for both international corporations and regional SMEs. In this way, we help our contacts in HR marketing to achieve short and long-term recruiting and positioning goals.
We define, decline and position employer brands authentically, successfully and sustainably with internal and external target groups. Our range of services includes internal employer branding with specially developed measures for employee retention as well as holistic concepts, e.g. in the areas of university marketing or training marketing, in order to counteract the shortage of skilled workers at an early stage.
>20
Years of experience
>300
Campaigns
>25.000
occupied positions p.a.
50 %
international corporations
40 %
national SME sector
10 %
public service
Industries:
Insurance | Personnel services | IT services | Energy supply | Consumer goods | Medical technology | Chemicals | Financial services | Auditing | Consulting | Automotive suppliers | Food retailing | Technology | Industry | Gaming | Hospital operators | Media | Distribution | Hotel industry
Target groups:
Pupils | Students | Graduates | (Young) Professionals
Focus areas for academics: STEM | ING | WIWI
Other focus areas: Sales | Nursing staff | Specialists for food retail and the hotel industry
The employer branding agency – many disciplines, one expertise
Our customers’ requirements and problems are very different. Our services are therefore also very diverse. From brand positioning and the development of a new employer presence to the implementation of campaigns and measuring their success.
Wir leben Customer Obsession. Wir nehmen Ihre Perspektive ein, machen Ihnen das Leben leichter und erfüllen Ihre Ziele.
Wir übernehmen Verantwortung, zeigen Eigeninitiative und sind proaktiv. Ihre Projekte sind unsere Projekte, Ihre Erfolge sind unser Erfolg.
Unser Ziel ist zu begeistern. In allem, was wir tun, zielen wir darauf ab, die Erwartungen zu übertreffen – Ihre, die der Zielgruppe und unsere eigenen.
Wir messen, was messbar ist, um unsere gemeinsamen Fortschritte und Erfolge nachzuhalten und zielgerichtet zu optimieren.
We inspire people.
We inspire our customers and employees and do our best to ensure that you, as an employer, inspire your target group. That’s why we see ourselves not only as a full-service agency, but above all as an all-in agency. This means customer centricity for us and candidate centricity for your employer brand. Our success is based on a strong “why” with an agile “how”.
One employer branding agency – many services.
We develop strategies for all areas of employer branding. This naturally includes employer positioning, including the employer value proposition (EVP). But we also strategically develop the communication of employer brands, school marketing and/or university marketing as well as content marketing. To this end, we collect and analyze internal and external data, conduct stakeholder management and involve managers, works councils and employees.
The creative team at our employer branding agency develops award-winning employer appearances and campaigns. We skillfully stage career pages, social media appearances, advertisements and digital campaigns. We incorporate the latest findings from external studies, our own analytics data and target group surveys. The result: an optimal candidate journey and experience. And a target group that is enthusiastic about you as an employer.
We understand media to mean much more than just planning, purchasing and provider and supplier management. As an employer branding agency, we take on the entire monitoring and tracking of all campaign KPIs and provide you with the results in specific dashboards. This enables you to learn together with us and tweak success factors until all campaign goals are (over)achieved. To this end, we work 100% transparently and provide media-agnostic advice, i.e. independently.
That’s why, as a holistic employer branding agency, we implement all digital campaigns in-house with our search engine, social media and programmatic advertising specialists. Whether Google, Meta, TikTok or a brand-new, highly hyped platform – we use AI-based analytics to direct your budgets to where they perform best. It goes without saying that the whole process is GDPR and EU AI Act compliant!
Frequently asked questions for us as an employer branding agency
Betreut ihr als Employer Branding Agentur nur Konzerne oder auch auch den deutschen Mittelstand?
Was Unternehmensgrößen und Branchen angeht, sind wir aufgrund unserer langjährigen Expertise sehr breit aufgestellt. Wir kennen die spezifischen Herausforderungen des Mittelstandes sehr genau. Deshalb wissen wir auch, dass sich unsere Dienstleistungen für Unternehmen ab etwa 800 Mitarbeitende auszahlen.
Wer wird unser:e Ansprechpartner:in in der Employer Branding Agentur?
Wir arbeiten nach dem Ein-Ansprechpartner-viele-Experten-Prinzip. Egal, welche Dienstleistung Sie wünschen: Wir stellen Ihnen eine erfahrene Ansprechperson (mit Vertretung) zur Seite. Diese Person bündelt das gesammelte Wissen zu Ihrem Unternehmen, Marke, Zielgruppe und brieft interne Abteilungen wie Kreation oder Digital. Somit sichern wir Qualität, Kontinuität und Effizienz.
Gib es ein standardisiertes Vorgehen bei einer Employer Branding Agentur?
Nein. Je nach Aufgabe wird ein kundenindividuelles und maßgeschneidertes Vorgehen und Ergebnis erarbeitet. Wir halten wenig von Standard-Produkten, da die Herausforderungen von Unternehmen innerhalb einer identischen Zielgruppe sehr unterschiedlich sein können. Die Bekanntheit, das Image und lokale Gegebenheiten der jeweiligen Unternehmen erfordern spezifische Herangehensweisen – die wir selbstverständlich berücksichtigen.
Kontakt
Kontakt
Are you looking for an employer branding agency? We should get to know each other.
Contacts.
Grapevine Frankfurt GmbH
Kasteler Straße 22-24
65203 Wiesbaden
hello@grapevine-frankfurt.de
+49 (0)611 711880
Grapevine München GmbH
Tengstraße 9
80798 Munich
hello@grapevine-muenchen.de
+49 (0)89 588 0317-70