Research & Strategy

Together with our clients, we define the employer positioning, the employer value propositioning (EVPs) and the employer branding strategy based on their status quo, vision and values of the company. Personas and target group profiling are also developed in this area.

Concept & Creation

Based on the positioning and strategy, the creative concept and idea is developed as well as its use for the career website, required advertising material and campaigns is interpreted. Content strategies for the use of career and social networks also stem from this area.

Media Consulting & Execution

We create communication and media strategies to position employers with the relevant target groups in the long term and generate applications in the short term. We implement these strategies in a measurable way and continually optimize them in terms of the set goals (KPIs).

New Business & Marketing

With potential clients, we identify their respective bottlenecks. By taking stock, we first take a careful look at the "credit" side. We then jointly define the "debit" side and the objectives in order to propose a customized solution.

grapevine marketing is a leading agency for the successful and sustainable communication of employer brands.

In our three divisions Research & Strategy, Concept & Creation and Media Consulting & Execution, we define, interpret and position employer brands authentically, successfully and sustainably with internal and external target groups. To do this, we first identify our clients’ bottlenecks in our fourth division New Business & Marketing.

Some of our clients go through the entire process from employer brand positioning to the creation and media communication of employer campaigns. Others already have a positioning or Employer Value Proposition (EVP) and are looking for a creative agency for a new design concept or a refresh or facelift of the existing campaign.

Almost all of the clients that we have supported in our strategy and/or creation ultimately entrust us with the media exploitation of their campaigns. However, a few clients also tender these budgets separately and thus find their way to us.

Our divisions work very closely together for each of these clients, which is always to the advantage of the client. However, we are also able to serve our clients completely independently in one area and work harmoniously and efficiently with other agencies and service providers in this area.

Ultimately, what counts for us is the best possible result for the client.

HIGHLIGHTS 2019

videos produced.

social media strategies developed.

EVPs defined.

career websites designed.

As a market-leading full-service agency for employer branding and personnel marketing, we support international DAX companies, regional medium-sized businesses and public employers.

We go the extra mile for all clients and always remain true to our principles of “best in class” and “practice what you preach”.

Our approach of finding the best possible solution for each client individually, always looking first at the “credit” side, solving bottlenecks first and keeping an eye on the overall goal, makes us a reliable and honest partner at eye level for every organization.

The fact that we are constantly learning ourselves has made us experts for many target groups at all career levels and in the most diverse of industries.

We are very grateful to our clients for this and we want to give this back to them.