As with any peak performance, HR marketing requires good preparation, expert advice and perseverance. For HR marketing, this means that many individual disciplines and services must form a coherent picture. Over the years, our HR marketing agency has gained experience in many areas of employer branding in order to meet the requirements of our clients and support them in recruiting specialists.
Employer positioning defines the image that an employer wants to convey both internally and externally. Important success criteria for employer attractiveness and the employer brand to be developed are authenticity, credibility, differentiation and relevance. We develop these together with you on the basis of internal and external data. The results are a tailor-made positioning strategy, an employer value proposition (EVP for short – the employer promise as a core message), target group-specific messages and a communication concept.
Regardless of how potential applicants became aware of you (e.g. job advertisements, recommendations, social media, etc.), studies show that a company’s career page is visited before an application is sent. We therefore strongly recommend a change of perspective. Consider your career page as an application document with which you as a company apply to an employee. Our UX and screen design for your employer presence will convince your potential candidates and not only increase the number of applicants, but also the applicant fit.
We view job ads like a perfectly optimized landing page. It must be optimized technically (SEO) and textually (keywords) so that it can be found by applicants via search engines and job crawlers or ranked highly in organic searches. The person who wants to quickly grasp the most important information must not be ignored. The culture of the company should also be conveyed through the tonality of the images and texts. For this balancing act, we use data, tools and studies to constantly optimize your job ads on the way to perfection.
With the help of our Job Offer Manager, we digitize your entire placement process (with the exception of proofreading – which is still done by people with brains, hearts and minds). From briefing and placement to real-time reporting and automatic invoicing, everything is digital. Based on the learnings and historical data, an intelligent recommendation system has even been integrated, which will also make it possible to predict the expected applications in the near future.
No matter whether you have a media budget of 5,000 euros or 500,000 euros at your disposal: We advise, plan, coordinate, purchase, invoice, report and optimize your employer branding and recruiting campaigns with the same attention and care – independently, transparently, data-based and efficiently. With the help of our tried-and-tested planning model, which takes into account both the relevant set and the mindset of your relevant target groups, we create an individual media plan for you and define the corresponding KPIs, which we track and use as the basis for our proactive campaign optimization.
It is not only digital natives who almost exclusively look for jobs online, but almost all target groups obtain information via online job boards or traditional search engines such as Google and Bing. As actively addressing jobseekers is generally no longer enough today, so-called passive jobseekers must also be addressed via social media such as Facebook, Instagram, Snapchat and TikTok. There are also various career networks, including LinkedIn and Xing, which we can use to reach potential candidates for you with advertising and/or content. Our in-house digital unit is very familiar with all types of online marketing and takes care of the campaign set-up, monitoring and optimization of your campaigns. The successes and results flow into your personal campaign reporting dashboard.
Our operational campaign dashboard is a reporting tool tailored to your needs that displays all the data from your digital campaigns in real time. This forms the basis for data-driven decisions in performance marketing. The connection to analytics such as Google or Adobe Analytics allows you to compare it with your website data, enabling you to track and optimize important qualitative and quantitative KPIs. For some companies, a connection to the applicant management system (BMS/ATS) is also an option, which then enables end-to-end tracking.
One aim of employer branding is to increase employer attractiveness. In order to be able to prove an increase at all, this must first be defined on the basis of key figures, which in turn are measurable. To this end, we have created the Employer Brand Attractiveness Index, which is calculated from sub-indices that are in turn based on measurable KPIs. We support you in defining, measuring and, as far as possible, automating the measurement of these KPIs. This involves a lot of effort, but if you want the answer to the question of the ROI of employer branding, there is no way around it.
Based on your employer positioning and the corporate design specifications of your company, we develop a creative concept for your authentic employer brand presence. The content required for this is realized by us using photo shoots, video productions or stock materials – with your own employees or with professional models. We provide you with headlines, copy texts, graphics etc. from a single source. We bring your employer brand to life on career pages, company profiles, job advertisements, trade fair stands, giveaways, posters, brochures and online advertising materials for campaigns.
The focus here is on the development of personnel marketing and recruiting measures for students and graduates. On the one hand, the aim is to increase the quantity and quality of applicants and to find suitable trainees or interns. On the other hand, companies should become the employer of choice for career starters and the EVP should be anchored in the relevant set of future trainees. Of course, this mainly happens online on social media, but also offline at the relevant touchpoints such as schools and leisure environments and with the help of ambient media. Secondary target groups such as parents and teachers are also not forgotten in our trainee marketing.
Universities, colleges and vocational academies are home to young people with enormous potential for companies. It is therefore important to establish your company in the minds of students at an early stage and set yourself apart from the competition. There are special recruiting measures to help companies attract talented interns, trainees and working students as well as graduates for direct entry. Our university marketing relies on a comprehensive university strategy to successfully position employer brands at universities. Creative and unconventional ambient media measures create a unique presence that attracts the attention of students and graduates and ensures that companies are remembered in the long term. A strong presence at university and career orientation fairs is an additional, valuable opportunity to get in touch with potential applicants.
With fresh ideas, trend awareness and the right feel for your target group, we make your content visible – and above all relevant. Whether Instagram, LinkedIn, TikTok or Facebook: We use the right channels with tailored content that really resonates. From influencer selection and video productions to feed posts, stories and infographics – we deliver strong texts and tailor-made visuals. Platform-appropriate, creative and always in tune with the times.
A good social media strategy is the key to success. More reach, more engagement, more leads – our social media campaigns reach exactly the right target group – whether organic or paid. From strategy development, editorial plans and creative content to community management and SEO-optimized company profiles: With us, you get everything from a single source – and everything with a plan.
Als erfahrene Personalmarketing Agentur sorgen wir dafür, dass die richtigen Menschen auf Sie aufmerksam werden – und bei Ihnen arbeiten wollen. Dafür analysieren wir Ihre Arbeitgebermarke, entwickeln maßgeschneiderte Kampagnen für Ihre Zielgruppen und setzen auf moderne Recruiting-Strategien. Ob Social Media Recruiting oder kreativen Employer Branding Kampagnen – wir rücken Sie als attraktiven Arbeitgeber in den Fokus.
Eine Employer Branding Agentur kümmert sich nicht nur um die externe Positionierung. Denn wer Talente nicht nur gewinnen, sondern halten will, muss auch nach innen stark aufgestellt sein. Wir unterstützen Sie bei Ihrer internen Kommunikation und bauen mit Ihnen eine authentische Unternehmenskultur auf. Gemeinsam entwickeln wir eine überzeugende, klare EVP (Employer Value Proposition) und begeistern Ihre aktuellen Mitarbeitenden von Ihnen als Arbeitgeber. Das zahlt sich aus – in Motivation, Loyalität und Weiterempfehlungen.
Weil der Wettbewerb um junge Talente stark ist – und sich durch den Fachkräftemangel noch weiter zuspitzt. Wer hier auffallen möchte, braucht eine gute Ausbildungsmarketing- Strategie. Als Ausbildungsmarketing Agentur helfen wir Ihnen, Ihre Ausbildungsplätze, Dualen Studienplätze und Traineeprogramme so zu präsentieren, dass sie auffallen – und im Gedächtnis bleiben: mit authentischen Kampagnen auf TikTok, Instagram & Co. sowie mit gezielten Aktionen an Schulen und Universitäten.
Klassische Headhunter setzen auf die Direktansprache einzelner Kandidat:innen – wir denken ein paar Schritte weiter. Als spezialisierte Recruiting Agentur in München setzen wir auf nachhaltige Strategien, um Talente langfristig zu gewinnen und zu binden. Mit innovativen Recruiting-Techniken, datengetriebenen Kampagnen und gezieltem Performance-Marketing erreichen wir die richtigen Talente genau dort, wo sie aktiv sind.
Ganz einfach: Indem wir globale Strategien entwickeln, die auch lokal funktionieren – und umgekehrt. Als Employer Branding Agentur in München arbeiten wir mit nationalen und internationalen Unternehmen zusammen, die über mehrere Standorte hinweg sichtbar und attraktiv bleiben wollen. Dabei achten wir mit standortübergreifenden Employer Branding Strategien darauf, dass Ihre Arbeitgebermarke überall konsistent, aber nie austauschbar wirkt.
Interne Teams kennen das Unternehmen in- und auswendig – wir bringen den frischen Blick von außen mit. Als spezialisierte Agentur für Personalmarketing verbinden wir Expertenwissen mit kreativen Ideen, datenbasierten Analysen und smarten Technologien. Das Ergebnis? Strategien, die nicht nur gut aussehen, sondern auch messbar wirken.
Gutes Employer Branding passiert nicht von heute auf morgen, sondern ist eine strategische Investition in die Zukunft Ihres Unternehmens. Wir helfen Ihnen, eine ganzheitliche Strategie zu entwickeln, die Ihre Sichtbarkeit erhöht, Ihre Unternehmenskultur stärkt und langfristig für eine bessere Mitarbeitergewinnung und -bindung sorgt.
Contact us now – as an experienced employer branding agency, we develop customized strategies for companies with 800 or more employees!
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